C. Thea was a group project, including myself, Ester Mezhlumyan, Olivia Notter, and Samantha Burns. The project consisted of defining a company brand personality, coming up with a name for the company, byline, tagline, logo, business system, and several products. Products include tea tins, to-go cups and sleeves, pastry bags, pastry box, employee attire, mugs, thermos’, and tumblers. Initial logo concept sketch was done by myself while Samantha took the concept to digitize and did variations until the group settled on what we thought was strongest. The color palette was a group effort, while the patterns were designed by Ester. I took the logo and designed the business system for the company. The product designs were a result of group collaboration but various individuals executed different parts of the project. Samantha executed the tea tins and employee attire. Olivia executed the to-go cups and sleeves. Ester executed the pastry bags and box. I executed the mugs, thermos’, and tumblers.
